Compare attribution models
Synthetic won deals, scored by the model you choose. The green and red notes show how far each channel moves compared with a plain linear split.
Model
Deals
Time decay
72 deals · $1,107,500 credited
Touches closer to the close earn more; credit halves every N days further back.
- Email$360,848 · 33%+$14,079 vs linear
- Referral$274,681 · 25%+$83,165 vs linear
- Search$207,382 · 19%-$28,069 vs linear
- Events$157,623 · 14%-$7,771 vs linear
- Social$106,966 · 10%-$61,404 vs linear
All four models side by side
| Channel | First touch | Linear | Time decay | Position based |
|---|---|---|---|---|
| Search | 32.6% | 21.3% | 18.7% | 25.5% |
| 11.6% | 31.3% | 32.6% | 22.4% | |
| Social | 28.4% | 15.2% | 9.7% | 16.7% |
| Events | 18.0% | 14.9% | 14.2% | 15.8% |
| Referral | 9.4% | 17.3% | 24.8% | 19.6% |
Every number on this page is computed in your browser from invented, seeded data.