Who really gets the credit for a won deal?
A deal is rarely won by one click. TouchCredit shows how four common attribution models split the same revenue across search, email, social, events and referrals, so the argument about marketing ROI starts from the same numbers.
Try it: same deals, different story
72 synthetic won deals worth $1,107,500 in total. Pick how credit is shared and watch the channels trade places.
All the credit goes to the very first touchpoint. Rewards what starts journeys.
- Search$361,000 · 33%
- Social$314,000 · 28%
- Events$199,500 · 18%
- Email$128,500 · 12%
- Referral$104,500 · 9%
Credit always adds up to $1,107,500: the models only change who gets it.
What is in the demo
Four models, one dataset
72 won deals and 329 recorded touchpoints, scored four ways. Filter by deal size and tune the time-decay half-life.
A journey per deal
Every touchpoint on a deal, in order, with the share of the deal value it earns under each model.
Record a touchpoint
Add one more touch to a journey and watch every share recompute, the way a recorded event would in a real workspace.
How this relates to a real product
This page is a mock built for illustration on invented data. Touchpoint attribution with these four models exists in HeadshotMarketing, our own marketing and sales workspace, which is at an early, design-partner stage. It credits touchpoints that are recorded inside the workspace; it does not import history from other tools automatically. Nothing here is connected to any real system.